About Us
“Over the years, Marketing Dimensions has been blessed to have worked with many of the most innovative curriculum providers worldwide. It is gratifying to know that as individuals, we have played a role in helping administrators put these great materials into the hands of our children.”
100% of Marketing Dimensions’ business is focused on the education market serving curriculum providers and other types of businesses targeting schools. Our telesales representatives act as an extension of your business and will professionally represent you and your company.
Small but Mighty
Marketing Dimensions makes sure that every dollar spent on outreach matters. We may not be the largest telesales agency in the US, but as the smaller contender with less overhead, we are able to focus additional attention on the details, and to further customize overall productivity and return on investment.
Details matter … each and every call empowers and provides additional details which are passed on and shared in other conversations. A great deal of time is taken to research target audiences as well as county, district and site-based information, making each and every call even more personalized.
Cheryl Cira
Marketing Dimensions president, Cheryl Cira, grew up in a family of educators, and giving back started at an early age. Her family opened up their home to newborn foster babies straight from the hospital as a loving environment before being placed in their forever adopted homes. “I remember how much I enjoyed our babies and realized how important first impressions were. Environment plays a significant part of the learning process and that was a valuable lesson early on.”
With her love of teaching and coaching, as well as a passion for writing and business, Cheryl was able to combine these talents in her early career at McGraw-Hill Education.
In 1993, Cheryl founded Marketing Dimensions. She was just 28 years old. Based in Columbus, Ohio, Marketing Dimensions was spearheaded to partner with companies targeting the education marketplace to get the word out to school decision makers. Three years later, Cheryl and her husband Gregory welcomed their first daughter -- and business literally became a family affair. A second child arrived less than two years later.
Since then, Marketing Dimensions has supported over 100 clients targeting the education sector. As President, “I enjoy building relationships with clients to orchestrate personalized outreach campaigns with existing marketing initiatives, daily team coaching, and conquering challenges tied to an entrepreneurial business setting.”
Cheryl holds a Bachelor of Arts degree in communication arts/public relations from Ohio Northern University in Ada, Ohio.
